Nothing says starting the new year right than finding the perfect shade of concealer. If you haven’t heard, Fenty Beauty is rapidly on the rise in the beauty world. With it, Rihanna continues to break beauty barriers in 2019 with a new Fenty Beauty liquid concealer in a groundbreaking total of 50 shades.

During the initial launch in 2017, Fenty dropped 40 shades of foundation, and with the new release of concealers, Rihanna’s also releasing 10 extra shades of the iconic Pro Filtr Foundation, according to FentyBeauty’s Instagram. Not to mention, Time magazine even named the brand one of the best inventions of 2017.

The brand has also expanded cosmetics into matte eyeshadow pallets, bullet lipsticks, liquid lipsticks, body bronzers, and stunning highlighters.




Start the New Year Looking Fresh

To kick off the new year right, Rihanna demoed the new concealer collection in a tutorial on YouTube and IGTV on New Year’s Day. She revealed her new collection, captioning the clip “New Year, New #FentyBeauty. We got #TheCure to your #newyearseve hangover.”

“We’re adding 10 more #ProFltrFoundation shades to the collection. These shades were specifically developed by Rihanna to match skin tones we didn’t know we could!” says the brand in an Instagram caption.

The new launch continued with other products joining the Fenty army with Pro Filt’r Setting Powder in 8 shades, A Lil Precision Makeup Sponge, a Powder Puff Setting Brush, and a Concealer Precision Brush to match.




Concealers That Works for Every Body

According to Riri, the formula “dries down and mattifies eventually, without getting tacky.” In fact, the magic concealer supposedly doesn’t crease or cake – at least, with a bit of help with some loose powder.

Finding the right foundation can be tricky for people of color because we have distinguished undertones. Our surface tones can change instantly based on sun exposure and other environmental habits”

Therefore, the range of Fenty shades consists of four families: 100s, 200s, 300s, and 400s. Within each family, there are 10 different shades. The difference between each shade is the groupings of warm, cool, and neutral tones.

What’s more, the Fenty Pro Filt’r Concealers are $34 per shade, making quality relatively accessible. While that’s not exactly drugstore price, it is less expensive than Fenty’s competitive market.

Beginnings of Making a Power Team

The birth of Fenty Cosmetics started when Hector Espinal, the global Fenty makeup artist who went from working at Sephora to partnering with Rihanna. Their initial start happened when the start had a case of using the wrong-shade-of-foundation.

During the fashion show, Hector was the only makeup artist backstage who had the right shade of foundation for her in his kit – a must-know lesson in research and preparation for makeup artists across the globe. Today, he does Rihanna’s makeup on the regular.

Since January 11, the new Fenty collection has been available at Sephora and Fenty. What’s more, that’s not all Fenty plans to release in 2019. You can expect to see blotting papers, translucent powder, loose powders, and long-wearing lip plumpers that promise no flashback on the cam.