Tattoo Removal: A Booming Business in 2017
A Prescription For Success
Three converging trends help make tattoo removal services attractive to entrepreneurs. First, around the world (and within the United States), the popularity of tattoos remains high. This form of “body art” holds widespread appeal, especially among young people. Longstanding taboos against tattoos have gradually disappeared from popular culture in the USA. Although estimates of the precise number of tattoos inked on the public every year remain difficult to obtain, one solid statistical bit of data suggests tattooing enjoys wider popularity today than during previous generations: the Red Cross prohibits donors from giving blood within six months of receiving a tattoo due to the heightened infection risk from blood borne diseases. During the past seven years, Australian authorities reported a striking increase in the number of “deferrals” for this reason. The size of the Australian deferral list steadily expanded from around 11,000 annually to 15,000 annually. A poll conducted by Fox News in 2014 discovered that one out of every five Americans sports a tattoo.
Second, despite the trendiness of tattoos, buyer remorse occurs frequently. Individuals may eventually grow to dislike a particular “tatt” over the course of several months or years. Additionally, some customers discover tattoos placed in visible locations eventually become detrimental. Many employers prefer to hire candidates without facial tattoos, for example. A tattoo may eventually cause career obstacles, social rejection or even personal embarrassment if an individual undergoes life changes inconsistent with a once-cherished personal body art message. Imagine the plight of someone who remarries after obtaining a tattoo carrying the name of a former spouse? Currently a strong marketplace exists for tattoo removal services in the United States.
Third, recent technical advances have increased the ease of tattoo removal during the past decade. Once essentially a permanent inscription, today tattoos do not always require surgical removal. The use of modern technologies (such as specialized lasers) permit the breakdown and eventual removal of durable inks from the skin more effectively now than during former eras. While results may still vary based upon the location of the tattoo and the types of inks utilized by different tattoo artists, sometimes tattoo removal efforts proceed quite successfully. Trained tattoo-removal experts offer assistance to customers seeking to obliterate undesired “tatts”.
Signs of Expansion
Some market developments suggest the field of tattoo removal today enjoys expanding prospects. Just consider a few of these economic indicators:
- In 2015, some 8,000 businesses offered tattoo removal services in the United States.
- By 2018, business analysts estimate the marketplace for this consumer service will reach $83.2 million.
- The revenue generated by tattoo removal businesses increased by 440% during the past decade.
Motivation for tattoo removal often proves very high on the part of consumers. For example, some customers report paying $40 for a tattoo, then up to $400 for its removal several years later. As a deeply personal issue with significant social impacts, body artwork often invokes strong emotional sentiments in customers.
The desire to remove an unwanted tattoo may strongly motivate some individuals. In this sense, a tattoo removal business may not need to spend on extensive advertising to generate interest in its services. The business of tattoo removal seems poised to enjoy ongoing success during the next decade and beyond!
Resources & Further Reading: