Men wearing makeup is by no means new and actually dates back as far as ancient Egypt when Ramses III took to painting lines on the creases of his eyes. Alexander the Great and Louis XIII both applied makeup to both their eyes and cheeks. In more modern times,artists like Keith Richards, Boy George, Marilyn Manson, and Steve Tyler have done their part in putting male makeup back on the map.

Today, however, a new generation of young beauty influencers are ensuring that makeup and beauty products for men get the attention and approval it rightly deserves. If you are not familiar with names like James Charles and Patrick Starr now is a good time to become better acquainted with some of the biggest driving forces behind the rise of the male makeup industry.

Male Influencers rock with their makeup tutorials

The male makeup industry is booming and it is largely thanks to Influencers such as Jeffree Star and James Charles.Back in 2006 when Myspace was still popular, Jeffree Star was the most popular user on the site. Today, the 33-year old Star is not only a Youtube sensation but also an accomplished makeup artist, model, singer-songwriter, and the founder of Jeffree Star Cosmetics. Attracting more than 14 million subscribers on Youtube, it is no wonder that Star has become one of the most trusted voices in the global beauty community, as well as a role model for makeup-loving men worldwide.

James Charles does Kylie Jenner

19-year old James Charles may not have the experience Star does, but he has nevertheless garnered more than 15 million subscribers on Youtube with his makeup tutorials. In a single day, Charles can easily get up to 4 million views on a single video which shows him transforming himself in a Bratz Doll or simply sharing his morning routine with his fans.

One of his most popular videos to date, apart from the one in which he did Kylie Jenner’s Halloween makeup and that currently stands on 27 million views, is one in which he does a palette swap with Jeffree Star. James is a huge fan of MAC and Morph products, among others, and is constantly singing their praises on his videos which is, of course, encouraging other guys to try them as well.

Don’t underestimate the power of Instagram

While Youtube is undoubtedly the best platform as far as makeup tutorial is concerned, Instagram is not far behind inputting male makeup on the map. Manny Gutierrez, also known as Manny MUA, started sharing photos of his makeup on Instagram shortly after he dropped out of medical school. Manny is currently one of the biggest beauty influencers in the world sporting an astonishing 4.7 million followers and Instagram and nearly 5 million subscribers on Youtube. He has also recently started his own glamorous makeup line called Lunar Beauty.

Another influencer that is particularly hot on Instagram is Patrick Starr who is best known for collaborating with the likes of Kris Jenner, Kim Kardashian, and YouTube marvel, Nikkie Tutorials. With 4.3 million Instagram followers, 3.8 million subscribers on Youtube, and some of the best makeup skills in the world it is no wonder that MAC partnered with Starr for the release of two collections.

The rise of the male makeup industry has undoubtedly taken some people by surprise. Judging by the immense support it is getting from celebs and plebs alike it, it is without a doubt going to continue to prosper for a long time to come.