As consumers head towards the end of the year and look to party season and beyond, the Beauty Industry are already looking forward to 2019, and the significant movers and shakers set to make a real impact during the coming twelve months. The global anti-aging market is, according to official figures, growing at a compound annual growth rate of 7.8 percent. These figures take into account the years between 2013 and up to 2019.
By next year, it’s expected that the total value of the anti-ageing market will be $191.7 billion (that’s in US dollars). The United States is a key market in the global skin care and cosmetics industry, generating an estimated revenue of approximately $62 billion in 2016 alone. The world of skincare, anti-aging and cosmecuticals is ever evolving and the next season looks to have a wealth of new technologies and treatment ideas at its forefront. Here, we’re going to take a look at what’s coming up for the year ahead and the top skincare trends for 2019.
2019 Skincare Trends
Experts have identified new predictions for the year ahead on the strength of existing trends and how and where the consumer market has grown in terms of cosmetics and beauty product sales over the last year. Some of these key predictions take in cutting edge science, mixed with the ever-popular nods towards ‘skin naturals’ and the organic beauty industry.
The real ‘science’ of skincare is experiencing a huge renaissance, with ever more cutting edge technology being developed and used to produce high quality, premium anti aging products for the savvy consumer. Over the next year it’s expected that the following trends will start to make waves.
Next Generation Genetic Based Skincare
Next Generation Genetics looks at what technologies are emerging, and combines these with a simple ‘back to basics’ approach which looks at human physiology. This technology will take into account the medical history of the skincare user and look at their DNA, to provide a completely bespoke solution to anti-aging. This new trend focuses sharply on the need and demand for increasingly personalized skin care solutions.
Consultations and tests will result in consumers being given a list of specially and scientifically selected skincare ingredients, which match the DNA analysis they undergo. This will be carried out using a simple cheek swab. Bespoke skincare has never looked so up close and personal before.
Additionally, scientists are making way on exciting skin related technologies such as an acne vaccine, understanding skin at the micro level and more!
Totally Inclusive Beauty and Cosmetics
Beauty and cosmetic companies are being asked to consider that a ‘one size fits all’ approach is no longer suitable. Alongside developing next generation technologies, it’s thought that some of the leading manufacturers in this field are to consider developing more male oriented products, using more male models and increasing the number of ‘genderless’ or ‘genderfluid’ products in their lines.
Natural Beauty Hacking
Natural beauty and cosmetics are still big business as consumers buy into harnessing what nature has to offer in terms of products for good skin health. The next year will continue to see skin care and beauty products take a stripped back approach, and key ingredients are likely to be oils derived from salmon and rapeseed, whilst cosmetics that are colored using naturals derived from red radish, pink sweet potato and elderberries are likely to make waves in many of the palettes, lipsticks and blushes on offer.
One other major ingredient to make waves could be willow bark. It’s becoming increasingly appealing to skin care consumers who want ‘clean’ green beauty products. Willow bark is a fatty acid derived from pressed conifer seeds, sciadonic acid and is used to treat inflammation in the skin.
This natural approach is also set to spill over into the formulas of beauty products and cosmetics with the introduction of more waterless solutions for skincare, makeup containers that are made to be refilled rather that thrown away and the use of more natural plant colors, something to keep in mind as we while we usually only think of how make up affects our skin, makeup also has an environmental impact! Manufacturers who can’t always promise to make reusable packaging will seek to remove as many toxins from their existing containers as possible. It’s envisaged they’ll switch from plastic, and use packaging constructed from glass, recycled or otherwise and from natural, plant based materials.
Boosted Active Ingredients
Skincare lines that have their own patented peptides, or other anti-ageing ingredients, will, over the course of the next year seek to introduce ‘boosted’ versions of their ranges, for consumers who want to get the most from their products for as little outlay as possible. Brands will be looking to invest more in intense actives that can target specific skincare concerns like redness, blemishes, fine lines and wrinkles.
Although there has been a definite move towards improving the quality and provenance of ingredients used in beauty products, there will be a greater move towards ‘clean’ beauty products free of ingredients like silicone, parabens and sulfates. Plant based beauty, just like plant based living is becoming more popular and bigger business and brands will be seeking to put this at the forefront of their ideology. Experts are suggesting increases in brands developing products and lines containing kale, algae and spinach, which are not only good for the body, but also for the mind too.
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