A recent study revealed that the average American spends in the region of $8 a day on the latest skincare products in a bid to boost young and radiant looking skin at all times. If you have spent time on Instagram lately you would have noticed an increasing number of celebs, including Justin Bieber and Victoria Beckham, posting photos of themselves donning clay face masks of various colors and consistencies. While the clay mask trend may only have taken off in recent years, it is a beauty practice that has been around since ancient times. When it comes to treating acne, unclogging pores, and oxygenating your skin, nothing beats the immense power of a quality clay face mask that is without a doubt one of the greatest additions to any skin care regimen.

Clay masks are brilliant at drawing out impurities

Throughout the course of a regular day, our skins are exposed to oil, dirt, and pollution that can build up and clog our pores. Women who wear makeup on a daily basis are even more prone to clogged pores, even if they attempt to remove all traces of their makeup at night before bed. Apart from clogged pores, we also have to deal with the dead skin cells that accumulate on the skin’s surface, giving it a dull, uneven appearance. One way to think of a clay mask is as a magnet that draws the impurities right out of your pores. Once your pores are unclogged and the layer of dead skin cells has been removed your skin will once again look and feel beautiful. By regularly using a clay mask to unclog your pores you will significantly reduce your risk of getting blackhead and pimples.

They even regulate your sebum production

Our skins inherently produce an oil known as sebum to moisturize and protect it. When our immune systems are compromised, whether due to an infection or a stress overload, our bodies produce more sebum than what our skins require. This can result in a variety of skin conditions including acne, pimples, blackheads, and other blemishes that can thwart your natural radiance.

A clay mask may not be able to reduce your skin’s sebum production in a biological manner (you have to accomplish that through healthy lifestyle changes) but it will dispel the excess sebum from the skin. After you have used your clay mask, be sure to slather on a good moisturizer to restore some oil to the skin to prevent too much sebum from being produced again.

Clay masks can oxygenate your cells

Clay masks are known to remove excess hydrogen from the skin which allows more room for oxygen to enter the various tissues. This also boosts the blood circulation in the face which, in turn, rejuvenates the cells and leaves your skin looking healthier and more radiant than ever before. When skin is oxygenated, damage skin heals faster while fine lines and wrinkles are also significantly reduced. The heightened circulation furthermore also increase collagen production that is known to improve the overall look and feel of the skin.

There is a clay mask for every skin concern

Regardless of your skin type and condition, there is a clay mask out there that will address whatever issue you may be facing. Betonite clay boasts immense absorbing capabilities and is ideal for oily skin at it removes the excess sebum with ease. Fuller’s Earth clay is another potent oil and impurity absorber. Not only does it make for a powerful face mask but it is also used in the manufacturing of cat litter and automotive products due to its super-absorbent properties.

If you are looking for a superb pore-tightening and exfoliating clay mask, look no further than French green clay that is also known to boost your circulation significantly. Rhassoul clay, which is mined in Morocco,can be used on both your skin and your hair due to its negative charge it can pull a large amount of impurities, including blackheads, sebum plugs, and oil around our hair follicles, from your skin.

Despite there being countless modern-day pill and potions on the consumer market that promises to leave our skins looking flawless, it is sometimes best to put our trust in Mother Nature. Clay masks have been utilized for health and beauty purposes for centuries and will clearly continue to rise in popularity thanks to the recent endorcements received from some of the world’s hottest celebs.