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Dior is a prestige fashion, beauty, and skincare empire known world-wide for delivering exceptional luxury to consumers since its’ inception in 1946 by eponymous founder Christian Dior. This European luxury goods company is a global brand, and its’ skin care products are just as high-end as the brand’s haute couture fashion line. Offerings from the brand focus on age-delay and treating the signs of aging on skin. Dior consumers expect high-end packaging, luxury ingredients, and innovative formulations from the iconic brand. Recent releases cater to consumers looking for a solution to aging skin, with recent product launches including the Capture Youth Dior Intense Rescue Serum and the Dior Prestige Collection.
How Dior Works:
Dior Capture Youth Intense Rescue Serum
The newly released Capture Youth serum is the cornerstone product of their Capture Youth collection and is formulated to actively delay the signs of aging while keeping the skin youthful and healthy. This serum is a fit for anyone experiencing the signs of aging skin, like fine lines, discoloration, or loss of elasticity. The age-delay formula of this serum is a potent solution full of antioxidants which revitalize and nourish all skin types. The brand claims that this product is a first of its’ kind, utilizing innovative lipid replenishing oil-serum technology to strengthen the skin barrier, hydrate, and revitalize. To use, apply a few drops of the serum to clean skin every evening, and for maximum results the brand recommends layering the Capture Youth night creme on top.
Dior Prestige Collection
The company’s Prestige collection of skincare products features rose micronutrients intended to plump and smooth skin texture. The wide variety of options ranges from serums, to cremes, to balms and scrubs; all feature the brand’s unique formulation of 22 different micronutrients crafted to provide an intense shot of nutrition to skin and energize skin texture and tone. Use the Prestige cleansing balm to take off the day’s makeup and dirt, then apply a few drops of the super-concentrated La Micro-Huile de Rose. Follow with the Prestige night creme, and wake up to toned, plump, youthful skin.
What Makes Dior Unique?
The company is world-renowned for delivering luxury goods, and the Dior skin care line is no exception. While most products are a significant investment, they are clinically tested and scientifically proven to deliver results. Where less expensive prestige skin care lines may rely on slick marketing or influencer advertising, Dior’s strategy is rooted in science-backed skincare that delivers credible results and is constantly tested in laboratory settings to ensure efficacy. You know exactly what you are purchasing when you buy a Dior skincare product: exceptional quality, innovative formulations, luxurious packaging, and real proven results.
What We Like about Dior Products:
- The focus on age-delay and micro-nutrition for the skin is in a class of its own compared to other prestige beauty brands
- From formulation to customer service and packaging, purchasing and using the brand’s products is the ultimate luxury shopping experience
- The company is an iconic brand that never sacrifices quality of product
- Innovative formulations and ingredients ensure you are getting real results from a trusted brand
- The results offered for each product are laboratory tested with real consumers using scientific techniques to find evidence to backup claims of positive outcomes
What We Don’t Like about Dior
- There’s no way to deny that this is a pricey brand, and may be out of reach for some consumer segments
- Targeted collections mostly address skin concerns like age-delay, but there are few options for younger consumers with other issues like acne or skin protection
- Like most luxury products, the brand uses fragrance in most of the skincare offerings, which could be problematic for consumers with sensitive or reactive skin types.
Dior Product Pricing
As mentioned, you get what you pay for when making a skincare purchase from the brand. Most products are expensive compared even to other prestige beauty companies, although from a luxury goods standpoint, pricing is comparable and appropriate. Moreover, the quality and efficacy combined with beautiful quality packaging and unbeatable customer service all make the investment worthwhile.
The brand’s Capture Youth Intense Rescue face serum is a great place to start, at $95 for 1 ounce of product. This price is actually quite affordable compared to other products in this category from luxury brands. For additional benefit, the company recommends layering their Capture Youth Age-Delay advanced creme on top of the serum, which comes in at $95 for 1.7 ounces.
The company’s Prestige collection, as its’ name implies, is pricier, likely due to the innovative and proprietary formulation of micro-nutrients included across the product segment. One of the most luxurious and elegant products, La Micro-Huile de Rose, comes in at $260 for 1 ounce of product. While this investment may be possible for some, the cost may be out of reach for a large majority of consumers, despite the potential benefits.
For a more reasonable introduction to the Prestige line, try the Dior Prestige Micellar Mouse ($90 for 4 ounces) or cleansing balm ($100 for 5 ounces). Looking to splurge? The Prestige line offers a highly concentrated super serum dubbed Le Nectar, which claims to instantly penetrate to the deepest layers of the skin framework to regenerate and rebuild; this luxury splurge will set you back $425 for 1 ounce.
Dior Reviews & Testimonials
Overall, consumers expect this company to deliver high-quality, results-driven skin care products and are willing to pay for the results provided by such an iconic luxury brand. Online reviews are often positive and many come from skeptics-turned-converts, with one reviewer claiming that she actually tested the products to prove that expensive brands were not worth the price, and then completely changing her opinion after using and loving the results from the brand.
On the other hand, some consumers have complaints about the company’s representatives being condescending during beauty and skincare consultations. One such reviewer claimed that an employee went as far as incredulously commenting on the reviewer’s existing beauty regime and emphatically criticizing competitive luxury brands and products. This reviewer, needless to say, was so disappointed in the representative’s behavior that she left the counter without even considering a purchase.
Frequently Asked Questions
Here are some of the most common questions consumers ask about Dior products.
How Long Does This Product Take To Work?
The company’s collection of age-delay serums and cremes require consistent use over time to see real lasting results, but thanks to the quality of ingredients, consumers should notice an immediate improvement in existing dryness and an overall feeling of nourished skin after the first application of the Capture Youth serum. Similarly, the brands Prestige serums claim to penetrate the skin instantly, but continued use is necessary for lasting impact.
How Often Should I Use This Product?
Serums should be used as needed, but most users go with nightly or every other night application. Creme or cleanser can be used every morning and evening, and scrubs should be used once every week or as needed for exfoliation and as tolerated. Similarly, face masks that address particular isolated issues should be used as needed and as tolerated.
Are The Products Tested On Animals?
According to the company website, Dior does not test any of their skincare products on animals.
Are The Products For Purchase On The Company Website?
Some products are available for purchase directly through the brand website, however, the company says it is possible that the item you are looking for is not available for online purchase, in which case it will be marked “only available in boutiques”.
Dior’s Company History
The company was founded in 1946 by legendary designer Christian Dior. Originally, the brand was a private haute couture fashion house headquartered in Paris and focused on fashion and textile design. The brand then expanded with Dior Parfum, offering fine fragrances of the same high-end quality, and the first Dior lipstick launched in 1955. The eponymous founder passed in 1957 after successfully building one of the world’s most recognizable high-end brands and creating a company synonymous with taste and luxury. After naming French businessman Bernard Arnault as new chairman, Parfums Christian Dior grew as the company’s fragrance and skin care line, offering mens’ and womens’ fine fragrances, makeup, and skincare products globally and at boutiques across the world. The line officially belongs to the perfumes and cosmetics portfolio of the world’s largest luxury group, Arnault’s LVMH Group, where it is good company with other couture powerhouses. The fine French sensibility of the brand’s founder remains a cornerstone of the current company’s marketing and advertising strategy.
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