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First Aid Beauty is a skincare brand offering nourishing, non-irritating solutions focused on clean, quality ingredients. First Aid Beauty is unique in the cosmetics industry because of what they don’t include in their product line: all First Aid Beauty products are formulated with skin nurturing ingredients, are allergy or safety-in-use tested and are safe for sensitive skin while maintaining efficacy. The brand’s tagline, Real Solutions For Real Skin, speaks to their unique brand ethos that is committed to delivering essential solutions that target every day issues, without causing any new skin irritation. Transparent in the ingredients they use and exclude, First Aid Beauty led the way in offering clean cosmeceuticals with their flagship offering, Ultra Repair Cream. The brand had expanded its range to include solutions that target dryness, redness, texture, and tone. For users with eczema, rosacea, or sensitivity, First Aid Beauty promises to rescue and repair your skin.

How First Aid Beauty Works

Ultra Repair Face Moisturizer

The First Aid Beauty Ultra Repair Cream promises relief for dry and distressed skin. This ultra hydrating formula is safe for all skin types, and the cream is even suitable for children and babies. Users with eczema can count on this product to provide relief from minor irritation. The Ultra Repair Cream includes colloidal oatmeal, a naturally derived ingredient that has been FDA designated to soothe irritation and itching while protecting the skin from damage. This product also features shea butter, a natural emollient that deeply nourishes and protects the skin barrier, plus allantoin, which helps calm skin.

To use, the brand suggests applying Ultra Repair Cream twice daily or as needed to tackle irritated or uncomfortable skin and replenish moisture.

First Aid Beauty Face Cleanser

This fragrance-free and gentle face cleanser is simple and effective. The product removes makeup, dirt, debris, and grime and leaves skin clean, soft, and supple. Perfect for all skin types, the face cleanser has a creamy texture that transforms to a whipped foam on skin, and rinses cleanly. This product contains aloe, a well-known plant-based ingredient that has been utilized for decades for its soothing properties and ability to treat and repair minor burns and irritation. This cleanser is fragrance-free. If you are looking for a gentle but effective everyday face cleanser, this First Aid Beauty product is a perfect choice.

To use, apply a dime-sized amount to a damp face and gently massage into skin. Remove the face cleanser with a damp washcloth or just rinse with water. The company recommends using this product daily, morning and night.

Ultra Repair Hydrating Serum

This serum is truly unique in that it is designed to deeply hydrate without any irritating or sensitizing ingredients. Where most competitive companies formulate their serums with potent activity that, while effective, can damage skin’s natural moisture barrier, First Aid Beauty has delivered a hydrating serum that instantly delivers peptides and collagen deep into your skin. These ingredients are proven to plump skin and reduce the appearance of fine lines. Also included is hyaluronic acid, a powerhouse and proven humectant that draws and stores moisture deep into the skin cells. Consistent with the brand’s commitment to skin repair, this serum includes aloe and colloidal oatmeal to replenish and repair the moisture barrier. Users looking to boost skin health and hydration while tackling signs of aging should reach for this serum.

To use, apply several pumps of the lightweight gel to clean skin on the face, neck, and chest. Wait for the serum to absorb fully, and then top with moisturizer.

What Makes First Aid Beauty Unique?

The company is dedicated to repairing and replenishing skin with clean ingredients. All of their products are free of Alcohol, Artificial Colorants, Artificial Fragrance, Lanolin, Mineral Oil, Parabens, Petrolatum, Phthalates, Propylene Glycol, Sulfates, Talc, Formaldehydes, Oxybenzone, Coal Tar, Hydroquinone, Triclocarban, Ethanol, Ethyl Alcohol, Denatured Alcohol, Methanol, N-Butyl Alcohol, Isopropyl Alcohol, SD Alcohol. There is no other competitive company that transparently declares the ingredients that are included and excluded from their linne. Moreover, First Aid Beauty is an effective solution for clinical skin conditions like eczema.

First Aid Beauty Ultra Repair Face Moisturizer

The Ultra Repair Cream was the first of its kind, targeting sensitive skin and relieving irritation caused by dermatological issues like eczema and rosacea. This cream is their star product. Competitive brands almost universally include some kind of fragrance or essential oil in similar moisturizers, differentiating the Ultra Repair Face Moisturizer as a unique solution for users with very sensitive skin.

What We Like

  • The cream is free of questionable ingredients; this product is formulated without Alcohol, Artificial Colorants, Artificial Fragrance, Lanolin, etc
  • The moisturizer is allergy-tested, gluten-free, nut-free, soy-free, and suitable for sensitive skin
  • The product is vegan
  • The cream is safe for children and babies
  • The ingredients, like colloidal oatmeal, are clinically and time tested to relieve irritated skin and protect

What Could Be Better

  • Because the product is fragrance-free, some users find the neutral scent unpleasant to use
  • Those with oily skin may find this cream too greasy
  • Some users that are prone to acne may find the product triggers breakouts at first

First Aid Beauty Face Cleanser

This face cleanser is simple and effective, and soothes reactive skin. It is a great solution for users that need a basic, every day face wash. Unlike some competitive cleansers, this product will not strip the skin and is pH balanced to make sure the face never feels dry or tight after use.

What We Like

  • The cleanser is gentle and effective for daily use
  • The texture is creamy and rich, creating a soothing user experience
  • The ingredients safeguard and protect the skin from damage
  • The cleanser is fragrance-free and non-stripping

What Could Be Better

  • The face cleanser does not remove tough waterproof makeup or sunscreen, and heavy cosmetic users may need to double cleanse when utilizing this product
  • The neutral scent is unpleasant for some users
  • Some users have complained about the product leaking from the tube packaging

First Aid Beauty’s Pricing and What’s Included:

First Aid Beauty is extremely well-priced compared to other competitors in this space. Given their high quality of ingredients, commitment to clinical testing, proven efficacy, and generously sized product offerings, First Aid Beauty may be one of the highest value for price brands in this space.

The company’s face cleanser is well-priced, at $21 for five ounces. A little goes a long way, and should last users a long time per purchase. The hydrating serum, a potent and powerful product for fighting signs of aging, is an exceptional value at $38 for 1.7 ounces. Comparable products in this category are usually upwards of $60. The best value of the bunch, the company’s flagship Ultra Repair Cream comes in a massive tub and will last users many months. The cream rings in at $32 for 6 ounces.

First Aid Beauty Reviews

Overall, consumers rave about this brand. Hailed as a cult-favorite product that delivers big results at reasonable prices, it is hard to find a negative review. Users rave that the products are sometimes life-changing. One user writes, “I have extremely oily, acne prone skin that also tends to flake and feel irritated due to use of retin-A. I tend to stay away from products that claim to be hydrating but this is truly the most hydrating yet non-greasy serum I have ever encountered.”

Most reviews of the company are positive. It is hard to find a negative comment on customer service or shipping. Most frequently, the only complaint from users is that the natural ingredients, which are claimed to be allergy safe, have induced a reaction. One user explains, “Remember everyone has different skin and products can react differently from one person to the next. I have NEVER been allergic to anything in my life. I used the First Aid Beauty 5 in 1 Restore Cream and had a really bad reaction all over my face and neck where I had applied the cream. It took a week to go away. Good lesson to remember to always do a test patch even if it says allergy tested.”

Frequently Asked Questions about First Aid Beauty

Here are some of the most common questions consumers ask about First Aid Beauty products:

How Long Does This Product Take To Work?

The cleanser and moisturiser should give you immediate results on first use, but the cream should certainly be used daily to see lasting improvement in skin hydration. The serum, similarly, should show distinct improvements after several weeks of daily use.

How Often Should I Use This Product?

The company recommends that the cleanser, moisturizer, and serum should be used daily, morning and night.

Is First Aid Beauty Cruelty-Free?

First Aid Beauty is cruelty-free.

Are First Aid Beauty Products Safe For My Sensitive Skin?

All First Aid Beauty products are allergy-tested and free of parabens, fragrance, and harsh chemicals, and suitable for even the most sensitive skin. The products are safe enough even for use on children and babies.

First Aid Beauty Company History


The company was founded by Lilli Gordon and designed to fill a specific void in the market: provide safe, clean skincare products that repair even challenging dermatological conditions and sooth skin. The founder wanted to elevate skincare basics and everyday essentials, and believes that her products can be safe and effective without being bland or boring. Gordon created a unique collection that ranges from everyday essentials to products that provide intense therapy for serious skin problems (including facial redness and eczema).

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