Beauty enthusiasts claim that cannabis is said to be the next big contender in skincare. Thanks to the widespread use in health and wellness industries, cannabis is also becoming a growing trend in the beauty world. Thus, it is no wonder why celebrities including Mandy Moore and Dakota Johnson endorse the ultra-versatile CBD oil, as it helps individuals with a variety of beauty and health challenges like moisturizing dry skin, staying calm while traveling and relieving aches and pains.

With the increasing trend of organic products like Himalayan salt soap taking the market by storm, cannabis beauty products are also being seen in the form of shampoos, lotions, lip butter, creams, serums, and even brow gel. In fact, well-known department stores, such as Sephora, are showing a major interest in this herbal product line and are stocking their stores for today’s intrigued customers.

CBD Making Its Way to Sephora

CBD beauty products continue to find their way onto the shelves of high-end retail stores, including Barneys and Neiman Marcus. Earlier this week, Sephora curated an in-store section for hemp-oriented products featuring their established brands. In addition, reports have claimed the uprising trend in cannabis beauty from retailers since earlier this year, according to Piper Jaffray’s senior research analyst.

Reports by Piper Jaffray also claim that the CBD industry itself is worth between $50 to $100 billion. Brands such as Estee Lauder, Ulta Beauty, and e.l.f. Beauty has also been taking serious interest in cannabis. Not to mention, CBD-infused skincare and beauty products that were once viewed as a subcategory under the natural beauty market place are now being elevated toward its own category in itself. As a result, the herbal ingredient is expected to stimulate even more growth in the beauty market within the next few years.

The Science of Cannabis

Recently legalized for its medicinal use in the UK, CBD is hailed as a ‘miracle molecule’. Extracted from the leaves and flowering buds, the cannabis plant offers a light yellow oil with a mild nutty flavor and a natural, grassy smell. In 1998, the National Academy of Sciences published a study that found CBD oil contains many benefits and can repair damage from free radicals, such as environmental pollutants and UV rays.

Today, the science community is focusing its energy on this plant’s natural healing abilities in addition to age-defying and potent medicinal properties. However, marijuana and CBD are not actually the same thing. Unlike THC, CBD isn’t psychoactive. The difference is the element of behavioral changes found in marijuana, while CBD is a legal extract without mind-altering side effects.

What does Cannabis actually do?

Cannabis is ideal for irritated or sensitive skin. It provides an excellent solution for calming chronic skin conditions, such as psoriasis and eczema, as well as regulating oily complexions. As a highly ‘sebostatic’ substance, CBD helps regulate the sebum synthesis, resulting in fewer blackheads, pimples, and blemishes. The oil can be consumed by mixing a few drops into beverages or directly dispensed underneath the tongue. Furthermore, CBD can be applied topically to help aid in stressed skin, boost a youthful appearance, and enhance the skin’s exterior layer.

As more established beauty brands begin to experiment with hemp seed oil and infused products, consumers expect to see the rise of brands become involved with CBD in skincare and beauty products. Not to mention, users praise this herbal ingredient for protecting the body against the damages of aging and stress.